by Mr QR Just-maybe. Dear Digital Grandad, we are a SME and been around for decades selling products B2C. But my MD has just asked me to consider using QR Codes in our Marketing, as his son (graduate from overseas), think’s it is so cool and thinks we are so behind to the rest of the world and not seeing the trend or being innovative! Firstly I am not too sure what it is and if it any good? Please help Grandpa
Regards
Mr QR Just-maybe
There’s nothing like a back-seat marketer in every company. Ask your MD to give me a call and I am more than happy to speak to his graduate son and tell him a few things about marketing, life in general, and the birds and bees before he starts throwing around one-liners to egg on his dad. Before his dad gets egg on his face!
Let’s get local
So, Mr QR Just-maybe, let’s get to the basics and firstly understand that South Africa is not like the rest of the world. Just take our smartphone penetration — 80:20, the other way around.