by Veli Ngubane. We profile this award-winning creative director who’s fused successfully creativity and entrepreneurship.
Category archives: Watch
Ad of the Week: Baby, will you drive our car?
by Oresti Patricios. Ogilvy & Mather Cape Town, OgilvyOne and Ogilvy PR Cape Town take test-driving to a new level for VW Amarok.
Shelf Life: Saatchi & Saatchi Brandsrock gets to KWV’s crux
KWV’s Cruxland flying off shelf and 60 years of Play-Doh — Cheryl Hunter’s weekly pick!
Ad of the Week: The difference 1 makes
by Oresti Patricios. 1Life Insurance makes a major change in strategy with its latest TVC from House of Brave with Egg Films and Left Post Production.
But Does It Work: Co-creation
by Andy Rice. Is co-creation is a sensible way to ensure brands achieve consumer relevance, or is it simply a way of hiring cheap labour?
Ad of the Week: Cling wrap gets fresh with Instagram
by Oresti Patricios. DDB SA gets Glad’s message about keeping fare fresh across to Instagram foodies.
Homegrown: Sho’t Left — the rise of the African brand
by Lynne Gordon. As an African identity grows and thrives, brands will need to consider their role in an African future.
But Does It Work: Long-form advertising
Andy Rice casts his gaze on long copy print ads and long-format radio spots — do they really work?
Ad of the Week: Passop, your prejudice is showing!
by Oresti Patricios. NATIVE VML gets the Twitterati thinking about xenophobia and prejudice with a Twitter bot created for PASSOP.
Young, Gifted & Killing It: Grant Sithole
by Veli Ngubane. Grant Sithole, creative director at Ogilvy & Mather, is a rising star who’s executed great work for leading brands.