by MarkLives. Congratulations to Ogilvy & Mather Cape Town for Volkswagen and to Openco for the Apartheid Museum!
Category archives: Watch
Originality and integrity in a new advertising reality
by Herman Manson. Net#work BBDO says it didn’t plagiarise an ad by Canada’s John St. for Tangerine Bank. And Mike Schalit has the timelines to prove it.
Motive: Three learnings from judging The One Show
by Xolisa Dyeshana. Judging the Interactive category for The One Show took an intense four days of early mornings and late nights.
Ad of the Week: Seeing is believing
by Oresti Patricios. Get the Kleenex ready when you watch Ster-Kinekor’s short commercial film from FoxP2 about a youth who lost his sight 10 years ago.
But Does It Work: Looking at the experience economy
by Andy Rice. With the arrival of Starbucks in Joburg two weeks ago, let’s talk about the experience economy.
Ad of the Week: Pinch me, I’m dreaming
by Oresti Patricios. Owen Kessel Leo Burnett and Amstel Lager team up to create a moment of magic for one loyal AKA fan.
Ad of the Week: Investec’s extraordinary campaign
by Oresti Patricios. Investec’s TVC from Y&R SA and Keith Rose of Velocity tells the story of a South African who changed her world against remarkable odds.
Shelf Life: New venue for Joburg at Fox Junction
Fox Junction launches this week, sushi revolution at Ocean Basket and KLM tailoring business in Africa — Cheryl Hunter’s weekly pic!
The Surgery: Making the old new again
by Mimi Nicklin. Have we got “innovation” all wrong?
But Does It Work: Sweating the small stuff
Andy Rice reflects upon the disproportionate impact of small things on people’s perceptions of brands.