by MarkLives (@marklives) NEW YORK: The One Club last night announced the winners for the 43rd Annual One Show Awards in Print & Outdoor, Design, Direct, Branded Entertainment, Responsive Environments and Public Relations. South Africa walked off with one Gold, two Silvers and one Bronze, out of 282 Pencils awarded – 76 Gold, 95 Silver and 111 Bronze – to 27 countries.
South Africa’s Design Pencil
Award |
Agency |
Client |
Entry title |
| Gold | OpenCo – The Open Collaboration | Apartheid Museum | Make Sense Of The Present |
South Africa’s Print & Outdoor Pencil
Award |
Agency |
Client |
Entry title |
| Silver | Ogilvy & Mather Cape Town | Volkswagen South Africa | Volkswagen “The Car That Takes You Places” |
| Silver | OpenCo – The Open Collaboration | Apartheid Museum | Make Sense Of The Present |
| Bronze | OpenCo – The Open Collaboration | Apartheid Museum | Make Sense Of The Present |
Six Best in Discipline winners were also announced.
“Not only is Best in Discipline the top piece of work in an entire discipline, it is also up for contention for Best of Show,” says Kevin Swanepoel, CEO of The One Club. “This year, The One Show received more than 20,000 entries. Only 14 of them won Best in Discipline, representing the elite work at The One Show.”
- Print & Outdoor: “Survival Billboard” for Microsoft by McCann / m:united / London.
- Design: “Nameless Paints” for Kokuyo by Dentsu / Tokyo
- Direct: “The Interactive Form” for CANAL+ by BETC + BETC / Digital / Paris.
- Branded Entertainment: “#NOTCOMINGSOON” for Remy Cointreau / Louis XIII by FF / New York + Moonwalk / New York.
- Responsive Environments: “The Last Shot” for Jordan Brand by AKQA / San Francisco + LOS YORK / Los Angeles.
- Public Relations: “Inspiring Spirit” for Scoot by Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore + Publicis / Singapore.
- View last night’s winners (pdf): 2016 One Show Pencils Wednesday.
- One Show winners in Film, Interactive, Cross-platform, IP, Social Media, Mobile, UX/UI and Radio will be announced on Friday, along with special awards, including Best of Show, Penta Pencil, Agency of the Year, Network of the Year, Client of the Year, Holding Company of the Year and Green Pencil.
- South Africa has finalists in Radio, and Film — winners now available (16 May 2016).
- Rankings: Go to www.oneshowrankings.com on Friday 13 May after the awards ceremony to view the complete rankings.
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