by Oresti Patricios. Halo Advertising has produced a humorous and effective radio campaign for moving and relocation company, Elliott Mobility.
Category archives: Watch
Brand Culture: P&G’s new mom
by DK Badenhorst. It seems that motherhood is also shifting — maybe not in response to fatherhood but to what we think of femininity.
Shelf Life: New division for Ndalo Media
Books for Africa at Ndalo, a makeover for Amarula, and Anura redesign goes Inhouse — Cheryl Hunter’s weekly pick!
But Does It Work: Brands looking beyond category
Andy Rice reports back from Cannes Lions on the importance of extra-category awareness.
Global Headline Makers: Paul Gregson & Jono Flannery, Australia
by Mark Tungate. A creative duo who save people from sharks and bring unsung heroes into the spotlight had to be worth interviewing, right?
Ad of the Week: What do you mean, ‘free’?
by Oresti Patricios. A spot-on TVC from The Jupiter Drawing Room and Leigh Ogilvie of Velocity Films to promote Absa’s Gen Z bank account.
Shelf Life: Marriott endorsement for Protea Hotels
Protea rebrands with Marriott, OLX riding on dreams and Kaleidoscope launches Blindiana Blend — Cheryl Hunter’s weekly pick!
Ad of the Week: Celebrating the heroes of Soweto ’76
by Oresti Patricios. A special-edition craft beer commemorating the Soweto Uprising that also aims to do something positive for the leaders of tomorrow.
Shelf Life: Nothing skinny about the Heavy Chef rebrand
A new identity for Heavy Chef, UCook enters Gauteng and TomTom on the move — Cheryl Hunter’s weekly pick!
Homegrown: Better together — the power of the crowd
by Lynne Gordon. How may brands leverage the growing power of the collective? Options include crowd-proofing, crowd-sourcing and crowd-creating.