From the south of France, branding and advertising expert, Andy Rice (@ricecommaandy), draws upon examples such as Sony, Apple and Discovery Health to highlight the importance of extra-category awareness. To do his bit to widen his understanding of the world, Rice attended Cannes Lions sessions with Usher, Will Smith and other business visionaries.
Catch ad and branding critic Andy Rice (@ricecommaandy) on the #ButDoesItWork feature on 702 (@Radio702) and Cape Talk (@CapeTalk). Every week on The Money Show on a Tuesday evening just after 7pm, he unpacks the tricks of the advertising and brand communications world, SOME of which work but MANY of which don’t! Produced by Primedia Broadcasting’s Gary Oberholzer (@goberholzer). For more, go to Facebook.
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