Fresh Earth gets a fresh new look, Retroviral’s origami lessons for Raisin.com and Fine Group opens in the Cape — Cheryl Hunter’s weekly pick!
Category archives: Watch
But Does It Work: Ageism in adland
Andy Rice says ad agencies should have communicators across all age demographics to give the brands they serve the best exposure.
Ad of the Week: Courage defines tomorrow
by Oresti Patricios. Net#work BBDO and Kevin Fitzgerald of 0307 present an inspirational story of true courage in this latest TVC for Unisa.
Homegrown: Man-vertising, the shifting codes of masculinity
by Lynne Gordon. Marketers need to embrace new constructs to create “man-vertising” that speaks to new ideas of masculinity.
But Does It Work: Unstereotyping
In this latest episode of #BDIW, Andy Rice is excited by Unilever’s recent move.
Shelf Life: Denim doesn’t discriminate at Jet
Joe Public’s new Jet campaign, espAfrika offers an Escape Experience and Castle Lite gets a (cold) grip — Cheryl Hunter’s weekly pick!
Young, Gifted & Killing It: I See A Different You
by Veli Ngubane. A collective of Sowetan-born creatives are telling it like it really is: twins Justice and Innocent Mukheli, and Vuyo Mpantsha.
Ad of the Week: Absa, rewriting the future
by Oresti Patricios. T+W’s “The Girl Who Rewrote Her Future” TVC is an inspiring story from Absa and Afrika Tikkun.
But Does It Work: Design and brands
In this latest episode of #BDIW, Andy Rice shares his take on how brands should harness design.
Africa Dispatches: Hip hop 101 for marketers
by Mandy de Waal. If you’re marketing to GenZ, you’ve gotta know your rap from your hip-hop and Tseliso Monaheng is the guy to tell you.