Adbusters, Bona, Crumbs, Época, MAD and TIME (US) — MediaSlut’s weekly pick!
Category archives: Watch
Young, Gifted & Killing It: Thule Ngcese
by Veli Ngubane. FoxP2 Johannesburg senior art director and Yumo SA co-founder, Thule Ngcese, chats to us about his journey of learning about the power of brands.
Ad Exec: Avoiding a creative dead end
by Tom Fels. The constant need to create against set deadlines, often with strict parameters, may generate creative fatigue and, ultimately, burnout.
Ad of the Week: Drop the beat
by Oresti Patricios. Mr Price presents its spring fashion catalogue in a TV campaign that is as bright and fresh as… well, as springtime.
Brand Experience: Leveraging the home-ground for sponsorships
by Mike Silver. Global games need more hard-hitting global campaigns to realise gold from expensive investments.
Shelf Life: Kilmer & Cruise dream big with Hill’s Pet Nutrition
Hill’s and Kilmer & Cruise create Dr Seuss for dogs; Dove’s latest reveal; and The Macallan in SA — Cheryl Hunter’s weekly pick!
Ad of the Week: Letting dreams take wing
by Oresti Patricios. Retroviral recently created an integrated campaign with an experiential focus for European banking service, Raisin.com.
Interview: Julia Anastasopoulos on building brand SuzelleDIY
by Herman Manson. Julia Anastasopoulos talks to us about partnering with brands, monetising her show and expanding content channels.
R\VERBED, a black-woman-owned ad agency now going for scale
by Herman Manson. Monalisa Zwambila owns and manages what is probably SA’s largest independent, black-woman-owned ad agency.
Motive: Native content — a brand’s dilemma
by Charlie Stewart. I’m flabbergasted at the way the marketing industry’s misappropriated the word “native” and applied it to something that’s so patently not.