by Oresti Patricios. A stunning campaign from Promise for CNA brings home a simple message that encourages reading from an early age.
Category archives: Watch
Shelf Life: Inhouse gets to First Base
First Base design by Inhouse Brand Architects; Unilever looks for a brightFuture; and KIA sets off on World’s Longest Test Drive — Cheryl Hunter’s weekly pick!
Building the Bidvest Bank brand
by Kim Penstone. House of Brave was tasked with creating a Bidvest Bank brand that would stand out but still maximise the Bidvest association.
Design Plus: Space tourism
by Mark Tungate. A series of retro-futuristic posters created by NASA has inspired me to take a look at the wild world of space tourism.
Young, Gifted & Killing It: Suhana Gordhan
by Veli Ngubane. This young and gifted creative tells us how she’s killing it — and what capoeira is.
Ad of the Week: Adulting and the modern male
by Oresti Patricios. Ford SA takes a tongue-in-cheek poke at “car=freedom” with its latest campaign, “Adult Well”, from JWT Joburg and Spitfire Films.
Shelf Life: M&C Saatchi Abel hits 500 with The Street Store
500th Street Store to be hosted by Cape Town; Swimma caps making waves; and Virgin Active’s new look — Cheryl Hunter’s weekly pick!
Ad of the Week: Ballantine’s still rocking the content
by Oresti Patricios. imagineNATION Alliance and Giant Films continue Ballantine’s content-driven campaign with a TVC featuring Black Motion.
Pokémon Go — brand learnings and who ultimately wins
by Mike Abel. If you’re in marketing, look at your dormant brands and brand assets carefully.
Shelf Life: Joe Public shifting condom use with Max
Joe Public shifts condom use with Max, new packaging & Life for Coca-Cola SA; and Lux jewellery with Jenna Clifford — Cheryl Hunter’s weekly pick!