500th Street Store to be hosted by Cape Town; Swimma caps making waves; and Virgin Active’s new look — Cheryl Hunter’s weekly pick!
Tag archives: virgin active
Shelf Life: Zoning in on Rosebank
Food@The Zone launches, Virgin gets active in Africa and Smirnoff takes gold — Cheryl Hunter’s weekly pick!
Brand Culture: A new reason for an old New Year’s Resolution
by DK Badenhorst. Language can’t stretch forever. It either has to move (ie healthy must mean sexy) or it snaps back (healthy means healthy again and sexy means sexy). Health can’t move; it has family and a job in the health environment. Brands such as Vital and categories such as ‘organic food’ require that it hangs on to its conventional meaning. So what now?
Chad and Bert le Clos opens Virgin Active’s 100th club
The headline should have read CHAD SHIRTLESS.
Virgin Active has opened its 100th club in Balfour Park Mall Gauteng. We thought the T-shirts for Olympic medallist Chad le Clos and his dad (and social media phenom) Bert was spot on.
As a marketing and media site we have no business publishing photos of a shirtless Chad. But we figured it will probably draw a boatload of traffic to the site so we’ve gone ahead and done it anyway. The guy with Chad is Virgin Active MD Ross Faragher-Thomas.