by Oresti Patricios. Volkswagen gives us a warm-hearted chuckle with this vignette for the new Tiguan.
Category archives: Watch
Shelf Life: Eduloan redefines education finance as Fundi
R\VERBED rebrands Eduloan, Oreo and Cadbury get icy with House of Brave, and SAB introduces Carver’s Weiss — Cheryl Hunter’s weekly pick!
MagLove: The best magazine covers this week (14 October 2016)
Crumbs (Bath & Bristol), Good Weekend, House and Leisure, Man, Out and SARIE — MediaSlut’s weekly pick!
Taking Flight: Africa on Gill’s cheeky ad that’s worth ‘washing’
by Remon Geyser. It’s no secret that South Africans love ads that are humorous. But will this type of advertising work elsewhere in Africa?
Ad of the Week: Papa knows best
by Oresti Patricios. FCB Joburg gets the nod for its Wimpy character and for keeping one of SA’s favourite fast-food brands local and lekker.
Shelf Life: Local talent launches Rémy Martin’s summer campaign
Saatchi BrandsRock’s Rémy Martin campaign; the Denny mushroom burger; and unique designs at Wearels.co.za — Cheryl Hunter’s weekly pick!
Ad of the Week: I want to break free
by Oresti Patricios. DDB South Africa continues to reinvigorate the Telkom brand with a campaign that pokes a sharp stick at the competition.
Shelf Life: eSports open up new marketing opportunities
Africa’s first eSports Branding Summit; Ninety9cents helps celebrate Ackermans centenary; and a bold #DoritosMadeMeDoIt campaign — Cheryl Hunter’s weekly pick!
Brand Experience: Getting away from sponsor****
by Mike Silver. Here’s a sponsorship playbook that should help ensure that the ‘you know what’ doesn’t hit the fan.
Global Headline Makers: Christine Removille, France
by Mark Tungate. Christine Removille is digital marketing European lead of Accenture Interactive — “the world’s largest and fastest-growing digital agency”.