by Veli Ngubane. Thabang Tipi Manyelo is a natural-born storyteller who made a life-changing discovery after attending a Vega School open day.
Category archives: Watch
Ad of the Week: Getting coached by Mr Mo
by Oresti Patricios. Satirical humour sometimes fall flat as it’s tricky to get right. But this couldn’t be further from the truth in King Price’s new ad campaign.
Shelf Life: Get Labelwise and change the world
North Ltd introduces Labelwise; Liquorice helps Unilever give back; and Airbnb goes on Trips — Cheryl Hunter’s weekly pick!
Kenzo World — good old-fashioned fun with good old-fashioned codes
by DK Badenhorst. What is it about this piece of communication that leaves us so intrigued?
Taking Flight: Africa on Country Fresh’s doubly delicious ad
by Remon Geyser. Today we’re looking at how creatives from Kenya, Ghana and Nigeria perceive the SA TVC, “Delicious Double Creamy Country Fresh”.
Emotional storytelling and what brands forget to tell
by Tenielle Maris. Human storytelling has the innate ability to make a brand more engaging and more authentic, if done in the right way.
Ad of the Week: Walking on sunshine
by Oresti Patricios. Vodacom, Ogilvy Joburg and Giant Films team up with renowned dames of the SA entertainment industry to deliver a fun road-trip.
Shelf Life: Mo-tivating advice from King Price Insurance
King Price’s Movember madness; Xmas podcasts from Exclusives & Ultimate Media; & Inhouse designs John Brown UK — Cheryl Hunter’s weekly pick!
Analysis: Multisensorial marketing — defining the absent presence
by Marguerite de Villiers. When the channel is limited to sight and sound, as so many are, how do we represent the absent senses?
LIVE+ repositions to play in integrated space
by Herman Manson. Since joining LIVE+ mid-2016, MD Mpange Chapeshamano has been working hard to change the market’s perception of the agency.