Veli Ngubane interviews the Net#workBBDO copywriter in an attempt to find out what happens next.
Category archives: Watch
Ad of the Week: How to sell a sporty car brand
by Oresti Patricios. Admakers International’s new TVC for Opel, showcasing the Mokka X SUV, is stylish visual poetry.
Multisensorial marketing — the visual aspect
by Marguerite de Villiers. These are various ways for multisensorial marketers to describe something without actually referring directly to what it looks like.
Shelf Life: Net#work BBDO transforms Tusker campaign
Net#work BBDO’s new story for Tusker, TFG and WumDrop geolocate delivery, and new national beer day for SA — Cheryl Hunter’s weekly pick!
Motive: My better, branded self
by Tenielle Maris. Brands need to be bold and intuitive enough to come up with something that actually *means* something.
Ad of the Week: Chicken, the final frontier
by Oresti Patricios. Chicken Licken sees in the new year as our first Ad of the Week for 2017 with a funny, fantastical piece.
The Surgery: How to choose superheroes over strategy…
by Mimi Nicklin. It’s the end of the year, and it’s too late to start discussing strategy, so let’s talk superheroes instead…..
Shelf Life: Finding the magic at Woolworths
Woolworths’ star-studded Santa series, Vega and Utopia call Generation V, and the UK welcomes KWV’s Cruxland — Cheryl Hunter’s weekly pick!
#AdoftheYear: South Africa’s best ads 2016 [part 2]
by Oresti Patricios. Which five ads have reaped the rewards, and top spots, in Marklives.com’s Ad of the Year countdown?
Brand Experience: Evaluating experiences — learn from robots
by Mike Silver. Isn’t it about time big brands adopted an online startup mindset when it comes to engagement?