by Oresti Patricios. M&C Saatchi Abel and Rainbow Experiential Marketing help make the abstract real with a dramatic activation for financial brand, 10X Investments.
Category archives: Watch
Brand Experience: VR — let’s get real
by Mike Silver. Previously ‘x’ has included flash mobs, vending machines and the elusive other Vs (viral video). Today, VR is it for brand teams.
Ad of the Week: A tribute to wisdom and experience
by Oresti Patricios. Old age needn’t be the beginning of the end, according to Absa, Barclays Africa and Rainn Vlietman of T+W.
On My Mind: Will trad & digital advertising ever truly integrate?
by Jerry Mpufane. Here are a few notable issues linked to the digital/traditional advertising conundrum.
Shelf Life: Hasbro launches Monopoly Mzansi in SA
New Monopoly version showcases SA; Rummikub relaunch with Twiga; and Hippo.co.za expands into vehicle sales — Cheryl Hunter’s weekly pick!
The Surgery: The age-old ad tactic
by Mimi Nicklin. Car-safety campaigns do this particular tactic notoriously well. But does it work for healthcare?
Global Headline Makers: Mark Forgan & Jamie Standen, France
by Mark Tungate. This time we’ve two guests who travelled all the way from New Zealand to make their mark on France.
Ad of the Week: Making a song and dance about insurance
by Oresti Patricios. Net#work BBDO, Gentlemen Films and Virgin Money Insurance take a ‘snarky’ poke at the rest of the industry.
Shelf Life: Miss SA’s facelift from Bain & Bunkell
Bain & Bunkell makes over Miss SA; Epson inks Lewis Formula; and Garlict eradicates bad breath — Cheryl Hunter’s weekly pick!
Young, Gifted & Killing It: Sbu Sitole
by Veli Ngubane. Sibusiso Sitole feels that we’re “on the cusp of real and sustainable change” in an adland which has been slow to transform.