by Herman Manson. Until recently, the sponsorship industry was all about getting onto signage and maximising media exposure.
Category archives: Watch
MagLove: The best magazine covers this week (9 September 2016)
Essays of Africa, Financial Mail, New York Design Hunting, Soccer Illustrated, The New York Times Magazine and TIME — MediaSlut’s weekly pick!
Taking Flight: Africa on Chicken Licken’s “Great Dlamini”
by Remon Geyser. We were curious to see if ads that perform well in South Africa would perform just as well in other African countries.
Ad of the Week: Double trouble
by Oresti Patricios. House of Brave and they films take a novel look at ice cream for Country Fresh, just in time for the hot weather.
Shelf Life: Hunter’s introduces Extreme Bold with Guarana
140 BBDO gets creative with Hunter’s; Belvedere and Esther Mahlangu see RED over HIV/AIDS; and G-Star reveals RAW — Cheryl Hunter’s weekly pick!
MagLove: The best magazine covers this week (2 September 2016)
Esquire (Spain), India Today, Nylon Guys (Indonesia), Woolworths TASTE and WIRED — MediaSlut’s weekly pick!
Ad of the Week: Once more with the Vans
by Oresti Patricios. A recent Vans 50th birthday event was the launch of album “Kinda Like Electricity” by alternative rock duo, Medicine Boy.
Shelf Life: New Balance for the Proteas
#ProteaFire from New Balance; Nedbank opts for AdLites; and Jamie’s Italian Restaurant opens in SA with local chef — Cheryl Hunter’s weekly pick!
Ad of the Week: How do you like them apples?
by Oresti Patricios. Savanna, the cider company with its tongue firmly in its cheek, has created another winner, with agency FCB and Velocity Films.
Shelf Life: Ecoffee Cup — the new generation takeaway
Ecoffee Cup captures South Africa; SANBS in a world without A, B and Os; and out with LSMs, in with SELs — Cheryl Hunter’s weekly pick!