by Oresti Patricios. Ogilvy Joburg and Produce Sound’s radio ads for KFC test some of the preconceptions of what it is to be a man.
Category archives: Watch
Global Headline Makers: Balázs Pőcze, Hungary
by Mark Tungate. Imagine launching a 24-hour ad campaign, its impact visible in real time, with the client looking over your shoulder.
But Does It Work: AI in marketing — data collection & analysis
In this latest episode of #BDIW, Andy Rice shares his take on AI in marketing.
Shelf Life: Cadbury 5Star comes to South Africa
Mondelēz SA brings Cadbury 5Star to SSA; Hellmann’s mayo mobilises with Mbongiworks; and 140 BBDO’s new face for Hunter’s cider — Cheryl Hunter’s weekly pick!
Motive: A fat bloke’s guide to writing sport ads
by David Smith. Being bad at sport has taught me a lot about sport and writing sport ads.
MagLove: The best magazine covers this week (8 July 2016)
Cape Etc, ESPN (Body Issue), Forbes (Spain), OUT and TIME — MediaSlut’s weekly pick!
Motive: Five hardest lessons from a Nigerian startup perspective
by Jason Njoku. Here are some musings of an entrepreneur who tends to err on the side of negativity.
The Surgery: How often do pharma ads take your breath away?
by Mimi Nicklin. Amongst the negative Cannes Lions dramas recently, there is still a whole lot worth talking about.
Shelf Life: Eat Naked with Utopia
Eat Naked, not nonsense; Kagiso Media’s First Person podcasts launch; and Gumtree gets its own #DreamRide — Cheryl Hunter’s weekly pick!
But Does It Work: Shock tactics
Andy Rice applauds a recent NSPCA billboard activation in Joburg by Grey but warns brands of the fine lines they tread.