Branding and advertising expert, Andy Rice (@ricecommaandy) applauds a recent NSPCA billboard activation in Johannesburg by Grey Advertising but uses the opportunity to warn brands of the fine line they tread when using shock tactics in their campaigns…
Catch ad and branding critic Andy Rice (@ricecommaandy) on the #ButDoesItWork feature on 702 (@Radio702) and Cape Talk (@CapeTalk). Every week on The Money Show on a Tuesday evening just after 7pm, he unpacks the tricks of the advertising and brand communications world, SOME of which work but MANY of which don’t! Produced by Primedia Broadcasting’s Gary Oberholzer (@goberholzer). For more, go to Facebook.
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