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Ageism in advertising — does it exist? Is it a problem? Advertising and marketing expert Andy Rice says it does. He makes the point that advertising agencies should have communicators across all age demographics to give the brands they serve the best exposure…

 

Andy RiceCatch ad and branding critic Andy Rice (@ricecommaandy) on the #ButDoesItWork feature on 702 (@Radio702) and Cape Talk (@CapeTalk). Every week on The Money Show on a Tuesday evening just after 7pm, he unpacks the tricks of the advertising and brand communications world, SOME of which work but MANY of which don’t! Produced by Primedia Broadcasting’s Gary Oberholzer (@goberholzer). For more, go to Facebook.

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