Andy Rice (@ricecommaandy) casts his gaze on long copy print ads and long-format radio spots — do they really work?
Salmon Rushdie started in advertising, but today we have very few real wordsmiths and, as a result, the long-copy school of advertising has few supporters. But do they work — long copy print ads, long format radio spots? And if they do, have we got the skills to create them?
Catch ad and branding critic Andy Rice (@ricecommaandy) on the #ButDoesItWork feature on 702 (@Radio702) and Cape Talk (@CapeTalk). Every week on The Money Show on a Tuesday evening just after 7pm, he unpacks the tricks of the advertising and brand communications world, SOME of which work but MANY of which don’t! Produced by Primedia Broadcasting’s Gary Oberholzer (@goberholzer). For more, go to Facebook.
— MarkLives’ round-up of top ad and media industry news and opinion in your mailbox every Monday and Thursday. Sign up here!