by Remon Geyser. A recent highly impactful campaign in the Ghanaian social media space is not from one of the ‘usual suspects’; it’s a charity-driven one.
Category archives: Watch
Homegrown: The brands that make Mzansi magic
by Lynne Gordon. What is it that makes a brand a homegrown South African icon?
Ad of the Week: The magic of a mother’s touch
by Oresti Patricios. Thanks to OKLB, the special bond between mother and child forms the key focus for a really beautiful ad for Lennon.
Ad Feature: Sometimes all it takes is a petrol pump oracle
Three Heroes this week and a chat about the latest #Durexthe1 “Extra Safe Single” campaign in South Africa!
Tuned: Digital youth creatively defining African tech innovation
by Thabang Leshilo. There is a digital culture that is slowly beginning to take shape, with a uniquely African expression.
Ad of the Week: Adsman sells the value of news
by Oresti Patricios. Imagine a world without news. Which is why Media24.com’s new campaign, Adsman, really hits home with me.
Global.Ad.Geeks: Let a unicorn change the way you poo
by Mandy & Jon. How do you sell a squatty potty :) ? “A what?” you may ask.
Ad Feature: The risks of using obscure words in ad campaigns
JetBlue, Audi and Cruz — one Hero, two Zeros — and Cerebra’s Craig Rodney on the dos and dont’s of social media community management..
Brand Politics: Talk is cheap
by Alistair Mackay. Pictures have emotional impact, but they make or break trust, too.
Talk Africa: Trendy cellular TVCs in Kenya
by Remon Geyser. Our Kenyan Springleap creative panel discusses Airtel Kenya’s new TVC, Airtel Smartika Na 5X.