Keeping KardioFit, a Scottish graffiti perspective, and Samsung and SodaStream sparkle together — Cheryl Hunter’s weekly pick of all things new!
Category archives: Watch
Ad Feature: Blowing the whistle on rugby clichés in advertising
Super-Pharm, Mullers and Peugot — two Heroes, one Zero — and a review of Rugby World Cup ads in the latest episode!
Talk Africa: Trends used in popular Ghanaian TVCs
by Remon Geyser. Two cellular brands, Tigo and Vodafone, have engaging Ghanaian TVCs that strike a chord with our creative community in Ghana.
Ad Feature: Advertising a product without the product!
by MarkLives. Two Zeroes, one Hero — FNB, government and adidas — & Retroviral’s Mike Sharman on the new Ford Mustang ad.
Ad of the Week: Instant love
by Oresti Patricios. A healthy dose of nostalgia and a good shot of emotion are the ingredients for the Ace Instant Porridge TVC.
Homegrown: Inspiring South African brand collaborations
by Lynne Gordon. The same spirit of collaboration and unusual partnering in SA DNA is growth-fuel for brands courageous enough to embrace it.
Ad Feature: It’s all about brand… ambassadors
by MarkLives. Two Heroes, one Zero — DStv Premium, Straight Outta & UCT GSB — & a chat with Chiwetel Ejiofor, representing Chivas Regal “The Venture”.
Ad of the Week: Lessons for life
by Oresti Patricios. Simplicity is the key this week — a PSA for Scouts South Africa by Not Norm, called “Learn It Young. Remember It Forever.”
Global Headline Makers: Michał Kobierzewski, Poland
by Mark Tungate. When was the last time your computer screen reminded you of a theatre? Possibly never.
Shelf Life: Contemporary nougat from 1701, SA stuck on Stikeez
Luxury nougat hampers from 1701; Stikeez take SA by storm; and Hungry Lion brings back Lucky Buckets — Cheryl Hunter’s weekly pick of all things new!