by Oresti Patricios (@orestaki) I can’t always say that our choice for Ad of the Week is a ‘slam dunk’, but this week there’s no doubt. Checkers has scored a massive win by pairing its brand ambassador, Nataniël, with new local YouTube sensation, ‘Suzelle’ of Suzelle DIY.
Category archives: Watch
Global.Ad.Geeks: Clearasil ad hits the spot
by Mandy & Jon (@mandyldewaal) Remember when you were younger — much younger — and had a different perspective of time? New York-based global agency, Droga 5, plays with the concept of time in its TVC for Clearasil.
Ad of the Week: Hello, Cape Town weekend!
by Oresti Patricios (@orestaki) Cape Town Tourism has been running a fun, yet powerful, online campaign by Design Infestation that promotes the city as a destination “for all seasons, for all people”. Whether you’re a foodie, an adrenalin junkie or a culture vulture, the message in the advertising is that Cape Town has something that will appeal to you.
Global.Ad.Geeks: Carlsberg’s heavenly haircut
by Mandy & Jon. It does look as if Carlsberg is targeting the hipster market with its recent spot, “If Carlsberg Did Haircuts”. And, we all know that one of the most-prized personal assets of that human subspecies known as ‘the hipster’ is their hair — both cranial and facial.
Ad of the Week: Let’s go to the zoo! Tonight!
by Oresti Patricios (@orestaki) Get ready for an overload of cuteness in this week’s Ad of the Week, which is all about the Johannesburg Zoo’s “Night Tour Shadows” activation. The project is the brainchild of Y&R South Africa, Johannesburg, and it is full of imagination, engagement and fun.
Global.Ad.Geeks: Lynch takes the milk from the coconut
by Mandy & Jon (@mandyldewaal) Jane Lynch has been doing a little commercial movie making of her own, and the result is a series of whacky, eclectic and laugh-out-loud funny spots for Vita Coco Coconut Water.
Ad of the Week: Making match night legendary
by Oresti Patricios (@orestaki) Tagged as #ChampionTheMatch, M&C Saatchi Abel’s brand-content idea for EUFA Champion League sponsor, Heineken, was to bring the world of the league closer to South African fans. The concept? To stage a fanzone event in Pimville, Soweto, for local fans.
Global.Ad.Geeks: Making sad grannies glad
by Mandy & Jon (@mandyldewaal). There’s nothing sadder than a lonely Granny. Which is why it is truly heartbreaking to watch Vodafone Romania’s Sunday Grannies advert, part of a broader campaign by the mobile network to prove that social media can mitigate against loneliness.
Brand Culture: All about the dad
by DK Badenhorst (@BrandCultureSA) Fatherhood has not been a dominant theme in advertising until relatively recently. Let’s take a look at some recent ads featuring dads from CCTV, Audi, Dove, Nissan and Toyota, and what they have to say about fatherhood.
Ad of the Week: The Land Rover legacy #CelebrateDefender
by Oresti Patricios. #CelebrateDefender, the farewell campaign for the Land Rover Defender, from Y&R Johannesburg, certainly cuts through the clutter.