by Remon Geyser. A great portion of SA’s consumer base is loving the selfie trend, and brands are using this more and more as part their marketing strategies.
Category archives: Watch
Shelf Life: adidas — revolutionising the game
adidas creates it own game; Castrol launches the Vuvu-Lyza; and a new wave of colour from Canon — Cheryl Hunter’s weekly pick of all things new!
Ad of the Week: How to make a hipster cry
by Oresti Patricios. Oh, those poor hipsters! They’ve been under fire again from craft beer, Garagista, with Tears of the Hipster…
Brand Culture: Social justice, advertising and brands
by DK Badenhorst. Social justice causes are like brands in many ways. They have character, stand for something and would often be better off if we changed our behaviour.
Green Sky Thinking: Rewards beyond awards
by Colwyn Elder. SA has many opportunities for brands to build societal value beyond their businesses. Will this be reflected in Loeries this year?
Ad Feature: A surfing motorbike and other pipe dreams for brands
by MarkLives. One Superhero and two Heroes and the role stunts play in modern-day brand communications!
Tech Speak: Look around — 360 degrees of storytelling
by Mike Sharman. Did you know that YouTube has introduced support for 360-degree videos? As marketers, we need to evaluate each digital and social platform to decide whether today’s new players will be tomorrow’s mainstays or flash-in-the-pan fads.
Ad of the Week: Because that’s what friends do
by Oresti Patricios. The new series of Lucozade TV ads from Ogilvy & Mather Joburg feature testing scenarios. The best ad, for me, is “Performance Art”.
Homegrown: To bant or not to bant?
by Lynne Gordon. As we observe the crusade against carbs, as marketers, how responsive should our brands be to the latest trends to remain vibrant and relevant in the storm of popular influence?
Global.Ad.Geeks: Reality gets a close shave
by Mandy & Jon. In recent years, razor-blade industry giants have been affected by facial-hair trends in facial hair, with a knock-on effect on retailers and novel responses from advertisers in turn.