by Oresti Patricios. Locally, Land Rover is using the Rugby World Cup 2015 to give support to grassroots rugby projects
Category archives: Watch
Interview: Verashni Pillay on rebuilding the M&G
by Herman Manson. New editor-in-chief Verashni Pillay is refreshingly upfront about the the challenges facing brand M&G.
Global Headline Makers: Kayli Vee Levitan, South Africa
by Mark Tungate. It’s hard to have a good idea. It’s even harder to have an idea that has a positive impact on the world.
Ad Feature: Is VW doing enough to weather this brand storm locally?
Two Zeroes, one Hero — DWS, IKEA Italy and Gumtree SA — and the VW scandal and One Rand Man’s Grand Prix from IPRA!
Talk Africa: Timeless ads in Nigeria
by Remon Geyser. Our Nigerian panel discusses two TVCs consistently popular for over a year — Guinness Africa’s “#MadeofBlack” and MTN’s “I don Port”.
Brand Culture: Brand language
by DK Badenhorst. Brands can play an important role in shifting culture, but we have to be sober about the strengths and limitations of branding.
Shelf Life: Creating artful food with eat.art
Eat.art innovates for living food; Hill’s launches #petobesityweek; and Tropika gets a smooth makeover — Cheryl Hunter’s weekly pick of all things new!
Global.Ad.Geeks: In step with Honda
by Mandy & Jon. The latest US/UK spot for the Honda H-RV is a great ad, and very different from the norm.
Ad Feature: Technology goes uber-fashionable!
King Price and Intel/NYFW — one Zero, one Hero — and a chat to Cinemark about participating in the first-ever global cinema ad campaign!
Ad of the Week: To love a tuluver
by Oresti Patricios. Utopia’s campaign for BirdLife South Africa is an eye-opening social media awareness campaign.