by Oresti Patricios. Hollard’s billboard campaign uses a simple mechanic that makes a static billboard ‘come alive’ in a subtle, yet effective way.
Category archives: Watch
Ad Feature: When great ad concepts should stay one-offs
One Hero, two Zeroes — Salvation Army, KFC and Wimpy — and a look at how Ford South Africa is supporting black rhino conservation in KwaZulu-Natal.
Ad of the Week: Supporting the stars of tomorrow, today
by Oresti Patricios. Jameson and Native VML crack it with the microsite and culture-focused project, “Jameson: The INDIE Channel”.
Global.Ad.Geeks: Humans vs cancer? Advantage Humans
by Mandy & Jon. The American Cancer Society has a powerful message front and centre in an arresting new campaign by DDB Chicago.
Ad Feature: Spar spots a potential upside to loadshedding
Another positively glowing ad showcase — three Heroes — featuring BMW USA, Spar and Emirates, plus Utopia’s pro-bono campaign for Birdlife SA!
Ad of the Week: The kung fu fabulosity returns
by Oresti Patricios. The quest for enlightenment continues with Chicken Licken’s new laugh-out-loud ‘kung fooey’ satire from Net#work BBDO and Plank.
Talk Africa: Great storytelling by Nigerian brands
by Remon Geyser. In Nigeria, storytelling is an age-old tradition that is being used successfully for many brands in many campaigns.
Ad of the Week: Dream a little dream
by Oresti Patricios. Net#work BBDO and Darling’s campaign for the new national lottery operator — Ithuba Holdings — is an absolute delight.
Global.Ad.Geeks: Selling sex to moms
by Mandy & Jon. The second instalment in the Spies Travel campaign asks Danes to “Do It For Mom”.
Ad Feature: Ad blockers aren’t cool but neither are bad ads
One Superhero and two Heroes this week, plus a chat to House of Brave’s Rob van Rooyen on the thorny issue of ad blockers!