by Mandy & Jon. How do you become an master tattoo artist without serious practice — without a hectic number of hours marking kilometres of skin? Lew’Lara\TBWA devised the perfect solution for Tattoo Art, a digital magazine from Brazil — “The Skin Book”.
Category archives: Watch
Ad of the Week: Seeing around corners
by Oresti Patricios (@orestaki) I am always excited by imaginative uses for billboards. And this is definitely the case with the Lexus Adaptive Headlights billboard created by FCB Cape Town for a high-visibility location at Cape Town International airport.
Global.Ad.Geeks: Neeson’s Clash of Clans
by Mandy & Jon. We don’t know who you are. We don’t know what you want. But if you are looking for to read a new column on global advertising, we can tell you we don’t have money to pay you to do this. But what we do have is a very particular set of skills. Skills we have acquired over a very long career. Skills that make us a nightmare for people like you…
Green Sky Thinking: Doing well by doing good
by Colwyn Elder (@colwynelder) Of note is that the UK’s IPA Effectiveness Awards has recently announced a new category prize in 2016 to recognise those commercial campaigns that generate not only economic value, but also value to society.
Shelf Life: Redesigning for recognition
Cheryl Hunter (@cherylhunter)’s weekly pick of recent product, packaging, design and food launches: new-look Stafford Bros & Draeger; a love story — Takealot and Kalahari; and Blackberry launches the Leap.
Ad of the Week: The horse whisperer
by Oresti Patricios (@orestaki) This week, still under the overarching theme of “Things that really matter”, we have no choice but to give Nedbank another nod, for “Reins” — a TV ad aimed at the business-banking client. And, once again, the execution of the television commercial is by agency, Joe Public, with production by Velocity Films.
Interview: Bongani Gosa on digital agency Breeze
by Herman Manson (@marklives) We interview Bongani Gosa, the creative director of Breeze Website Designers (BWD), a small Joburg-based creative digital agency he founded eight years ago. Clients include Nedbank, ReefLords Property Development, T-Systems, KRB Law Services and Munaca Holdings — not bad for a shop employing 10 people.
Shelf Life: Bringing taste in-house
Cheryl Hunter’s weekly pick of recent product, packaging, design and food launches: Weylandts launches Tastemakers, Brandhouse mixes it up, Source Africa opens in Cape Town, and StreetSmart hits the R10m mark.
Ad of the Week: When you talk to me, it’s pure electricity
by Oresti Patricios (@orestaki) In an online activation campaign for test-driving the new BMW i3 electric car, NATIVE VML has built a dedicated microsite targeting the luxury-brand car buyer with a preference for ‘green’ and sustainable alternatives. A talking AI is built into the website, making it completely different to all the other car-brand sites one finds.
Africa Dispatches: Agencies, got game?
by Mandy de Waal (@mandyldewaal) Why is it important for marketers to know about a South African game called Desktop Dungeons? Minecraft. Microsoft. US2.5bn. The portable, video and computer games world is going to be a tough nut to crack, and the sooner marketers enter and try to understand this world, the better.