by Oresti Patricios (@orestaki) The latest campaign by Nedbank is an extension of last year’s “Ke Yona” campaign, which we also named Ad of the Week. This year, the concept has evolved, featuring the aspirational slogan, “Make things that really matter happen”, and communicating this is the Joe Public ad “Making Things Really Happen: Bathtime”.
Category archives: Watch
Ad of the Week: Consistency is the key
by Oresti Patricios (@orestaki) The age-old narrative of humans looking to the sea for their livelihood is the story upon which the new commercial for Prudential Investment Managers from Lowe Cape Town is based.
Motive: How brands can help us win back the internet
by Dan Herman (@elhermo) What can we, as brands and marketers, do to navigate the minefield that the online environment has become? How do we turn back the tide of brutality and negativity, and drive digital back towards the ideal it was intended to be? How do we stay relevant and be heard without contributing to the turmoil?
Ad of the Week: Ballantine’s ‘gets it’
by Oresti Patricios (@orestaki) Ballantine’s Scotch Whisky is a brand that has used an imaginative, cross-market, brand-building campaign to create an image that is fresh, new and in tune with the modern generation. The slogan is “Stay True,” and this refers initially to the idea that Ballantine’s respects its roots.
Brand Culture: An analysis of Santam’s “One of a kind”
by DK Badenhorst (@BrandCultureSA) In order to understand the reason that Santam’s “One of a kind” ad has received so much traction, despite kicking us in the shins, it’s important to wind back the clock.
Ad of the Week: Getting a lion’s bite back
by Oresti Patricios (@orestaki) So what does a denture adhesive have to do with lions? It seems like a stretch, but denture adhesive manufacturer Fixodent has adopted a project that proves how doing good can be good business, plus add depth to a brand’s profile.
EXCLUSIVE: Gavin Rooke launches The New Order
by Herman Manson (@marklives) No stranger to agency start-ups or pushing against conventional agency boundaries, Gavin Rooke has launched a new ad agency named The New Order.
MagLove: ELLE rebels, a signature Feast, Gaultier stripes and movie magic
MediaSlut (@MediaSlut)’s choice of the best international and South African magazine covers this week: ELLE UK, Feast, Le Parisien Magazine, kykNET and Taalgenoot.
Shelf Life: Mondelēz SA still playing with pop-up stores
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging, design and food launches: Oreo launches a delectable pop-up store; Design Partnership deconstructs Doppio Zero; and some of the best recent global brand activity.
Ad of the Week: More than merely money
by Oresti Patricios (@orestaki) This week I am breaking with convention again. I am not going to focus on a typical advertisement, but rather on the Project Phoenix campaign, spearheaded by FoxP2 that does something other than sell a product or brand.