Brand Culture: An analysis of Santam’s “One of a kind”

by DK Badenhorst (@BrandCultureSA) In order to understand the reason that Santam’s “One of a kind” ad has received so much traction, despite kicking us in the shins, it’s important to wind back the clock.

Ad Feature: Heroes & Zeros gets an upgrade

by MarkLives (@marklives) The Ad Feature from Primedia Broadcasting returns in 2015 with a new look, more content — and an expanded panel. Ad critic Andy Rice is joined by brand and communications strategist, Sizakele Marutlulle, and EWN anchor, Jacob Moshokoa, to rate and slate the ads on their radar screen.

Ad of the Week: What makes South Africa unique

by Oresti Patricios (@orestaki) This week, we have selected the Santam TV commercial, “One of a kind”, created by King James Group that celebrates our specialness, and offers South Africans a mirror of some of those things we find normal every day, but are totally weird and inexplicable to a foreigner.

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