by MarkLives (@marklives) The Ad Feature by Primedia Broadcasting returns in 2015 with a new look, more content — and an expanded panel. Ad critic Andy Rice (@ricecommaandy) is joined by brand and communications strategist, Sizakele Marutlulle (@ZDivah), and EWN anchor, Jacob Moshokoa (@JayMoshokoa), to rate and slate the ads on their radar screen.
This week, the OLX TVC “#ReasonsToSell Son Leaving Home 2015”, the FIA F1 with Lewis Hamilton and Arnold Schwarzenegger, and magazine fashion ads (eg euphoria by Calvin Klein) make it on to the new Wall of Fame or Shame — but which one is rated Superhero, Hero or Zero? Rice also takes time to unpack the latest TVC for Santam, “One of a Kind”, with King James creative director Damian Bonse.
Find out why these all feature by watching “Does the Terminator hold the secret to the future success of F1?” below!
Every week, discover the highs and lows of advertising in South Africa with The Ad Feature team from Primedia Broadcasting — consisting of ad and branding critic Andy Rice (@ricecommaandy), brand and communications strategist Sizakele Marutulle (@ZDivah), EWN anchor Jacob Moshokoa (@JayMoshokoa), and producer Gary Oberholzer (@goberholzer). For more, go to www.facebook.com/adfeature.
— MarkLives’ round-up of top ad and media industry news and opinion in your mailbox every Monday and Thursday. Sign up here!