by Colwyn Elder (@colwynelder) What with figures from the UN Food and Agricultural Organisation showing that as much as 40% of fruit and vegetables go to waste worldwide, largely because they don’t meet cosmetic standards, various campaigns promoting wonky fruit and veg are a welcome wakeup call.
Category archives: Watch
Ad Feature: Do sex and technology gel? Even Durex doesn’t think so!
by MarkLives (@marklives) In this week’s Ad Feature, we have three Heroes on the new Wall of Fame or Shame! Durex’s latest long-form work, dealing with the effect of technology on relationships, also makes an appearance.
Smart Africa TV: Destination marketing with Earth TV
by Russell Southwood (@BalancingActAfr) In this video interview, we talk to Arseny Veber, project manager of Earth TV.
Shelf Life: New positioning for heritage Cape brand
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging, design and food launches: 330-year-old Boschendal brand refreshes; Nando’s goes uptown; and Momentum’s foray into fashion.
Ad of the Week: Through the virtual looking glass
by Oresti Patricios (@orestaki) Augmented reality (AR) is hardly a new concept – it’s been tried before and often the results have been gimmicky. But I think Appletiser’s AR “Appletiser Collectables” campaign for the “Months of Love” really works, for various reasons.
Shelf Life: Happy 50th, Lunch Bar! Here’s to much more munch, oviaas!
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging, design and food launches: An iconic Cadbury chocolate turns 50; Coca-Cola bottles up its artistic side; new reds from Glenelly; and a shout out to brands which delivered in the #CapeFires.
The Word: The dark art of brand bullying
by Mongezi Mtati (@Mongezi) Brands often find themselves at the mercy of individuals who wield more influence, far greater popularity and trust in their social circles than some of the most celebrated brands.
M&C Saatchi Abel: Five years after the lords came calling
by Herman Manson (@marklives) Twelve people and Mike Abel sat on the floor of an empty office in Cape Town’s De Waterkant. The office had no furniture, his agency no clients and the great recession was in full swing. That was five years ago.
Brand Culture: Brands should remember like people do
by DK Badenhorst (@BrandCultureSA) Brands have the benefit of not being asked to tell the truth, the whole truth and nothing but the truth. A brand can tell a story, but it doesn’t have to tell the whole story and sometimes it can tell a little more than just the story.
Motive: “If you’re not in fashion, you’re nobody”
by Robert Grace & Diana Springer. Lord Chesterfield’s statement so clearly defines the ultimate aim of marketing and advertising: constantly keeping the brands we work on current, in-favour, preferred, and hopefully even loved — essentially, in fashion. We’re not sure that Chesterfield could’ve foreseen just how hard that task would be in today’s world, where just about everything is available everywhere, all the time.