by Russell Southwood (@BalancingActAfr) In this video interview, we talk to James Muir, founder of Mediabox, about this ‘Swiss Army Knife for Media on a TV or monitor’.
Category archives: Watch
Shelf Life: African app innovation
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging, design and food launches: Retroviral refreshes brand CI; SA wine industry posed for growth in 2016; African app developers up for global award; and Hertex launches latest African-inspired prints.
Brand Culture: Comic-strip archetypes in advertising
by DK Badenhorst. If you are not a fan of superheroes, I’ll probably have to allow a few seconds for your eyes to return from the back of your head. After all, superheroes are for kids, right?
Ad of the Week: As a fan, how far would you go?
by Oresti Patricios (@orestaki) It goes without saying that Castle Lager is an iconic South African brand, and it has taken a lot of time, effort and money to achieve this status. Naturally, the “Superfans” campaign capitalises on the feel-good factor associated with sport. And this latest commercial is a goodie — it’s an epic journey, a hell of a tale, a real mini-movie with a spectacular ending.
Ad of the Week: That awkward moment
by Oresti Patricios (@orestaki) Normally “So, what do you do?” is a way for someone to ‘size you up’ — and if you’re currently unemployed, or in an embarrassing job, it can lead to an awkward moment. In the latest Careers24 campaign from Ogilvy Cape Town, this awkwardness is capitalised upon, leading to some great ‘cringe’ comedy.
An ‘orsom’ press release from Net#work ‘and other peeple’
We received this ‘orsom’ press release from Mike Schalit, chief creative officer at BBDO SA, on a new ad his agency just made for Chicken Licken.
Ad of the Week: Exploring the night
by Oresti Patricios (@orestaki) We love campaigns that use new media (sometimes along with ‘old’ media) in innovative and interesting ways. Smirnoff has raised the bar with a multi-channel campaign that promotes one of its more club-oriented products — Smirnoff Ice Double Black with Guarana.
Smart Africa TV: The Nigerian e-store with over 1m customers
by Russell Southwood (@BalancingActAfr) In this video interview, Jeremy Doutte, CEO of Jumia Nigeria, talks about why it is one of the biggest retailers in Nigeria, online or offline.
Ad of the Week: A notebook that tugs at the heartstrings
by Oresti Patricios (@orestaki) Time wasted at work could be time spent with your loved ones. Time lost in the hurly-burly of life is less time for creating a better quality of life. And the latest ad from Dialdirect insurance and Joe Public brings that simple message home, in a mini-movie that tugs at the heartstrings.
Motive: Ad award shows don’t get African creativity
by Felix Kessel (@FelixAK) How does African advertising stack up against the global standard of creativity? Stop and think before you provide a reflex answer to this seemingly simple question.