by Oresti Patricios (@orestaki) Emotion — that’s the one thing in common with the ads at the top of the pile for 2014’s #AdoftheYear. All of these entertain, but are remarkable because they connect to human feelings. So let’s continue with the countdown.
Category archives: Watch
Heroes & Zeros: Khaliques & stilted conversational radio ads — best & worst of the week
This week during The Ad Feature on 702, Andy Rice (@ricecommaandy) and Jenny Crwys-Williams (@jcwLIFE) take a jab at a specific genre of radio station advertising, eg Pick n Pay’s Brand Match radio ad, and give a big-up to a fashion brand that started at the bottom — Khaliques.
#AdoftheYear: Top 10 Best South African Ads of 2014 [ads 10–6]
by Oresti Patricios (@orestaki) The Christmas decorations are out in the malls, the newspapers are full of brochures and seasonal specials, and the promise of a well-earned break is just around the corner. With two weeks to go until Marklives.com closes shop for the holidays, it’s time to do a countdown of the #Top10 Best South African Ads for 2014.
The Word: Influence — the double-edged sword
by Mongezi Mtati (@Mongezi) A little influence goes a long way in building traction for campaigns, and it’s that, and the possibility of going viral, that can be beneficial for charity initiatives. Influence, however, may be a double-edged sword, not always eliciting the response you desire.
Heroes & Zeros: Mazda & City of Joburg — best & worst brands of the week
This week during The Ad Feature on 702, Andy Rice (@ricecommaandy) and Jenny Crwys-Williams (@jcwLIFE) commend Mazda for its risky, yet brave, new campaign, while the City of Joburg is slammed for the shambles regarding the regulations for the outdoor advertising industry.
Ad of the Week: Eyes in the back of your head
by Oresti Patricios (@orestaki) These are technological innovations that boost our driving with added elements of safety and convenience. A while ago I featured an ad for Merc’s system that detected driver drowsiness — now it’s VW’s turn, with the brand’s ‘Side Assist’.
Brand Culture: Brands need personality
by DK Badenhorst. Brand characters are not developed by committee; they aren’t even developed by one person — they are people. This idea came to life again two weekends ago when I saw the Amazon Echo commercial. It hasn’t been a well-received production…
Hero steps up as Jozi office prepares to scale
by Herman Manson (@marklives) As many of the better-known independent agency brands continue to join global agency networks, a new generation of challenger agencies are aiming to take their places — agencies you have probably never heard of. But will. Hero is one such agency in South Africa.
Smart Africa TV: How to answer questions on digital news’ profitability
In this video interview, Russell Southwood (@BalancingActAfr) talks to Geoff Cohen, CEO of 24.com, on the geographic reach of its online news service; the importance of mobile; what it knows about its audience; how it does and doesn’t compare to newspapers; its profitability; and its use of video.
Heroes & Zeros: Hollard & Chas Everitt — best & worst brands of the week
This week during The Ad Feature on 702, Andy Rice (@ricecommaandy) applauds Hollard Insurance for having fun in a “Caravan”, while Chas Everitt trips up with its clichés and corny lines.