This week during The Ad Feature on 702, Andy Rice (@ricecommaandy) and Jenny Crwys-Williams applaud Isuzu for its flippen’ fantastic radio ad and YOU magazine takes a ‘bald’ move in the wrong direction.
Category archives: Watch
Fair Exchange: Matching retail value and brands
by Erna George. How are retailers engaging with consumers to deliver a great package deal (value, optimal shopping experience etc) so that — in exchange for patronage — consumers are assured of truly getting something better? Has there been a step change or is it just more of the same?
Smart Africa TV: Africa’s biggest football website
In this video interview, Russell Southwood (@BalancingActAfr) talks to Babatunde Olaifa, country manager for Perform for Nigeria, about Goal.com and its investment in African markets.
MagLove: Showcasing the variety of women’s power
by MediaSlut (@MediaSlut) My choice of the best international magazine covers this week: Entertainment Weekly; N by Norwegian; Stylist; The-Art-Form; The New Republic; and Variety.
Ad of the Week: Not playing ‘litely’ in the beer market
by Oresti Patricios (@orestaki) Take a beer bottle. It doesn’t have a face or limbs. To animate it and give it character requires something special in the hands of skilled artists; and this is what Amstel and Owen Kessel Leo Burnett have done with the launch campaign for Amstel Lite: ‘Make Your Play’.
Smart Africa TV: New social platform connects broadcasters and TV viewers
by Russell Southwood (@BalancingActAfr) In this video interview, we talk to Ulrich Stark, founder of Wezwa, about how this new social platform works with broadcasters on TV shows such as Generations, Binnelanders and Muvhango.
Heroes & Zeros: Mercedes-Benz & DStv — best & worst brands of the week
Andy Rice (@ricecommaandy) talks about his best and worst brands of the week — Mercedes-Benz and DStv, respectively — with Jenny Crwys-Williams during The Ad Feature on Talk Radio 702.
AdForum Worldwide Summit NYC: Search, competition for best talent continue
by Johanna McDowell (@jomcdowell) NEW YORK: Day 2 of 2014 AdForum Worldwide Summit in New York City was a big day for us, as we saw three industry leaders during its course: Maurice Levy, CEO of Publicis Groupe, Arthur Sadoun, CEO of Publicis Worldwide and Gustavo Martinez, global CEO of J Walter Thompson.
Brand Culture: Cultural language vs cultural meaning
by DK Badenhorst. Advertising can choose to build either on the simpler, on-the-surface language or leverage a deeper understanding of trends and culture. I don’t believe that there is necessarily a right or wrong when it comes to focus. Instead of right or wrong, I tend to ask: “Does it work, or does it not work?”
Ad of the Week: Mzansi standing together
by Oresti Patricios (@orestaki) The art of photography is sometimes forgotten in this Instagram-age of automated filters and point-and-click cameras. So it’s refreshing to see projects such as ‘I See a Different You’, and it’s heartening that these young artists are being taken seriously by a brand such as Grant’s Whisky, which has stepped up to sponsor a dedicated project.