by Herman Manson (@marklives) Loeries 2014 has come and gone, in an avalanche of John Vlismas, balloons, anorexic-looking models in impossible heels, twerking and power outages. The Iron Throne made an appearance, too, as did Helen Zille and her Rottweiler.
Category archives: Watch
#Loeries2014: The creepiest winning ads this year
MarkLives.com picks the three creepiest ads awarded at the 2014 Loeries.
Ad of the Week: It’s not inside…
by Oresti Patricios (@orestaki) … It’s onnnn … top! There probably isn’t a South Africa alive who hasn’t heard that slogan — one of South Africa’s best-loved and familiar campaigns. The new Cremora ad sits very comfortably in the target market of the coffee-creamer brand.
Netwerk24: Media24′s big play to find synergies between TV, online & print
by Gill Moodie (@grubstreetSA) With the launch of Netwerk24, Media24 did a very significant thing — but it might have passed you by because only a short press release about it was sent out.
Heroes & Zeros: Chevrolet & Sexpo — best & worst brands of the week
Andy Rice (@ricecommaandy) talks about his best and worst brands of the week — Chevrolet and Sexpo, respectively — with Jenny Crwys-Williams during The Ad Feature on Talk Radio 702.
Publicis Groupe buys MACHINE, launches Publicis Machine
by Herman Manson (@marklives) Publicis Groupe has acquired independent agency Machine and is merging it with Publicis Worldwide South Africa to establish Publicis Machine. Publicis Groupe is currently reinvigorating its South African and African business through a number of acquisitions.
Ad of the Week: A reality show with a difference #KeYona
by Oresti Patricios (@orestaki) The TV-watching public seems to have an insatiable appetite for “reality-based” talent shows, especially those that focus on singing and other performing arts. The notable exception, up until now, has been sport. Native VML’s Ke Yona challenge for Nedbank, in co-operation with SABC 1, has changed that.
Heroes & Zeros: Ebony+Ivory & Toyota — best & worst brands of last week
Andy Rice (@ricecommaandy) talks about his best and worst brands of last week — Ebony+Ivory and Toyota, respectively — with Jenny Crwys-Williams during The Ad Feature on Talk Radio 702.
Smart Africa TV: Nigeria’s EC platform Traclist
by Russell Southwood (@BalancingActAfr) In this video interview, we talk to Emotu Balogun, founder of Traclist, the Nigerian EC platform.
Ad of the Week: #MadeofMore #MadeofBlack
by Oresti Patricios (@orestaki) Once again, we’re featuring Guinness on Ad of the Week. Previously, we chose the beautiful, unique “Sapeurs” as its appeal was so universal and classy that it couldn’t be ignored; this time, the latest offering targets the younger segment, themed on a Kanye West song — #MadeofBlack.