Ad of the Week: #MadeofMore #MadeofBlack

by Oresti Patricios (@orestaki) Once again, we’re featuring Guinness on Ad of the Week. Previously, we chose the beautiful, unique “Sapeurs” as its appeal was so universal and classy that it couldn’t be ignored; this time, the latest offering targets the younger segment, themed on a Kanye West song — #MadeofBlack.

Ad of the Week: Be the man you want to see (Sapeurs)

by Oresti Patricios (@orestaki) Too often, one finds that creative directors try to manufacture emotion in the ads they produce. Then again, when something does come along that strikes a nerve, and cuts through the dross, it really makes me take notice. The Guinness Sapeurs spot by Abbott Mead Vickers BBDO — celebrating a Congolese social phenomenon called “Sapeur” — is a case in point.

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