Ad of the Week: Be the man you want to see (Sapeurs)

by Oresti Patricios (@orestaki) Too often, one finds that creative directors try to manufacture emotion in the ads they produce. Then again, when something does come along that strikes a nerve, and cuts through the dross, it really makes me take notice. The Guinness Sapeurs spot by Abbott Mead Vickers BBDO — celebrating a Congolese social phenomenon called “Sapeur” — is a case in point.

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