The ad is very simple. It’s a close-up shot of a seatbelt buckle, as it is being fastened. The copy that follows is: ‘A few seconds you just can’t skip.’ This is followed briefly by the Ford logo; the five seconds is up, and the YouTube ‘Skip’ button appears.
Category archives: Watch
Smart Africa TV: Egyptian TV satirist Bassem Youssef on fear as a weapon and satire as antidote
by Russell Southwood (@BalancingActAfr) Speaking at the Deutsche Welle Global Media Forum, Egyptian TV satirist Bassem Youssef, creator of the B+ Show (on You Tube) and the TV show Al-Bernameg (roughly translated as The Programme) talks about: using humor and laughter to combat religious fascism and authoritarianism; creating a media that respects people’s intelligence; not buying into the everyday life of propaganda; and satire as a weapon to dissect lies.
Heroes & Zeros: Porsche SA & Chevrolet — best & worst brands of the week
Andy Rice (@ricecommaandy) talks about his best and worst brands of the week — Porsche South Africa and Chevrolet — during The Ad Feature on Talk Radio 702.
Ad of the Week: More than a jersey
by Oresti Patricios (@orestaki) Call them what you will, South Africa’s oldest soccer club, the Orlando Pirates, is part and parcel of SA life and culture. The 140 BBDO TV commercial featured this week is ostensibly to promote the Pirates’ jersey but it does much more than just that.
Smart Africa TV: Nollywood Radio — the radio station that started as a magazine
by Russell Southwood (@BalancingActAfr) In this video interview, Cyprian Josson talks about Nollywood Radio: how the radio station started as a magazine; the partners he has for his online radio channel; the size of its audience; and his plans for the future.
Heroes & Zeros: Pantene & PDMSA — best & worst brands of the week
Andy Rice (@ricecommaandy) talks about his best and worst brands of the week — Pantene and Print & Digital Media South Africa (PDMSA) — with Jenny Crwys-Williams during The Ad Feature on Talk Radio 702.
Shelf Life: Hashtag a Polo and win
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: when art and brands collaborate by Hennessy; Dermalogica is the next brand to launch its own retail footprint; and VW launches its new Polo via social media this week.
Ad of the Week: It’s hip, Jim. But not as we know it
by Oresti Patricios (@orestaki) What happens when you look around you and almost everyone’s a hipster, except you? As with all cultural phenomena, hipsterism has hit full stride and is now the source of many a meme, and has broken into the commercial mainstream. So no surprise *drumroll* that hipsterism is the focus of this week’s wickedly clever advertising campaign from FoxP2 for Garagista.
Smart Africa TV: Tuluntulu – the new low bandwidth mobile streaming service
Founder of Tuluntulu, Pierre van der Hoven, talks about:
the launch of the Tuluntulu service;
the kind of content channels that it is offering;
planned new channels in the near future;
its business model;
and its future growth predictions.
Heroes & Zeros: DStv & SAA — best & worst brands of the week
Andy Rice (@ricecommaandy) talks about his best and worst brands of the week — DStv and SAA — with Jenny Crwys-Williams during The Ad Feature on Talk Radio 702.