by Oresti Patricios (@orestaki) Obviously, it’s in a cellphone company’s best interests to maximise airtime spent; so, when Cell-C recently noted an increasing trend for people to drop calls instead of leaving messages, it wanted to sell the idea that leaving and listening to voicemail is something special. Hence the charming new TVC,”Don’t hang up — it’s more than a message”, by 1886 FCB Johannesburg.
Category archives: Watch
Smart Africa TV: Alan Knott-Craig Jr on Project Isizwe
by Russell Southwood (@BalancingActAfr) In this video interview, Project Isizwe’s founder Alan Knott-Craig talks about: what Project Isizwe does; how many people now have internet access through it; who uses the internet through its coverage and what they use it for; how the business model works; what the municipalities are charged; and his plans for rolling out outside of South Africa.
Heroes & Zeros: best (Lunch Bar) & worst (brand Oscar Pistorius) ads of the week
Andy Rice (@ricecommaandy) talks about his best and worst ads of the week — Cadbury’s Lunch Bar and brand Oscar Pistorius — during The Ad Feature on Talk Radio 702 (@Radio702).
Shelf Life: Spreading the marge market
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: Willowton spreads its brand footprint; new vintages from Glenelly; cheers from Drostdy Hof this winter; and new commuter ad options in Cape Town.
Ad of the Week: Flights of imagination
by Oresti Patricios (@orestaki) This week, prepare to have a good belly laugh, thanks to the new campaign created for Student Flights by the specialist travel company’s advertising partners, TBWA\Hunt\Lascaris Johannesburg.
Motive: Feed a Child and the cost of getting cultural language wrong
by DK Badenhorst. There is no way to tell the story of starving children in a lovely way. There is just no nice way of saying ‘millions of children eat less than a domestic dog’. But a cultural understanding of your market will make you aware of any minefield you’re heading into. And don’t assume that, because you are from the place, you’ll know.
Smart Africa TV: Angel Fair intros entrepreneurs and VCs
Co-founder of Angel Fair, Eric Osiakwan, talks about:
the idea behind Angel Fair and the events it has already run;
forthcoming events in Lagos, Johannesburg and Cape Town;
what type of person is an angel investor in Africa;
and advantageous changes in investment law in South Africa.
Heroes & Zeros: Durex & Ocean Basket — best & worst ads of the week
Andy Rice (@ricecommaandy) talks about his best and worst ads of the week — Durex’s #DontFakeIt and Ocean Basket’s Prawn Extravaganza — with Jenny Crwys-Williams during The Ad Feature on Talk Radio 702.
The Sell: It’s not just Lion-shaped awards that count…
by Mimi Nicklin (@MimiNicklin) In June 2014, brands and agencies alike watched the global stage as the 61st Cannes Lions rolled out shiny gold statues to the most inspiring and creative work worldwide. I want to look at a winner of an entirely different awards ceremony: The Effies.
Ad of the Week: Ever heard of a laptop billboard?
by Oresti Patricios (@orestaki) Even though I work in the industry, sometimes we overlook great campaigns. But fortunately awards shows can bring these lost gems back into sharp focus for me. This campaign, by FoxP2 for Ster-Kinekor, which ran late last year, won second place in the recent Creative Circle’s Ad of the Year in the Out of Home category, giving me another chance to look at it for Ad of the Week.