by Mongezi Mtati (@Mongezi) In theory, the more people a brand reaches, the more likely it is to increase sales and grow an evangelist movement that ensures more future sales. But, contrary to popular theory, a recent experiment has shown that, the less you shout, the more people spread your content more effectively.
Category archives: Watch
Smart Africa TV: WeChat Africa
Brett Loubser, Head of WeChat Africa talks about: how WeChat is a social communications platform; the countries WeChat is focusing on growing in; how South African “shock jock” Gareth Cliff used it to launch an online radio station called Cliff Central; and its use as a second screen by the Big Brother series in South Africa.
Shelf Life: A story of disruption
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: Oakley urges disruption and innovation; Innis & Gunn craft beer launches in SA; local MAQ washing detergent increases brand profile; and Grolsch wraps things up at Cape Town International Airport.
Ad of the Week: Yebo!
by Oresti Patricios (@orestaki) Last week’s Ad of the Week was a nostalgic trip to a time before television. This week, it’s a self-referential trip for Vodacom, which has reprised a favourite campaign from yesteryear. Who doesn’t remember the ‘Yebo Gogo’ duo?
Heroes & Zeros: Old Spice & Harvey Nichols — best ads of the week
Andy Rice (@ricecommaandy) talks about his two best ads of the week — Old Spice and Harvey Nichols — during The Ad Feature on Talk Radio 702. This week, Rice is joined by Sam Cowen.
Ad of the Week: Sanlam’s super-duper boy
by Oresti Patricios (@orestaki) It has been a trend lately for ads to look back at ‘the old days’ with a strong sense of nostalgia. This week we go ‘retro’ again, with an ad from King James Group that harks back to the ’60s: Sanlam’s ode to youth and the patience that’s required to build wealth in the long term.
Design Annotator: Domestic bliss, super boy and adventurous photographs
by Uno de Waal (@unodewaal) In this edition of Design Annotator, you’ll find: a Twenty Journey Q&A; photographer Caroline Mackintosh; the RVCA Artist Network Program; graphic designer Matt Kay; Alice Mann’s Domestic Bliss; Sanlam’s new ‘Super Boy’ TVC; and a roundup of all the winning South African work at Cannes Lions.
FoxP2 skips award shows, finds new inspiration
by Herman Manson (@marklives) FoxP2 isn’t entering any award shows this year. Instead it is investing that budget in sending staff members around the world to a series of conferences and events the agency hopes will inspire them, and their work, and align it with new ideas and international best practice.
Heroes & Zeros: Iziko & Delta — best & worst ads of the week
While Andy Rice is away at Cannes Lions, Jenny Crwys-Williams (@jcwLIFE) talks about her best ad of the week — M&C Saatchi Abel’s “Fossil Biscuits” for the Iziko National History Museum — and her worst — Delta’s giraffe-photo faux pas on social media — during The Ad Feature on Talk Radio 702.
Cannes Lions 2014: Grand Prix winners — Radio, Cyber & more
The International Festival of Creativity, Cannes Lions, has held the second of its four awards nights, announcing this year’s winners in the Cyber, Design, Product Design, Press and Radio Lions categories. Here are the Grand Prix winners.