by Oresti Patricios (@orestaki) Traditionally, insurance companies have tended to deal with matters such as death and accidents with a certain amount of gravitas. After all, death is no laughing matter. Or is it? In the latest TV spot from Hollard, by M&C Saatchi & Abel, the mould has been broken, with a commercial called “Caravan”.
Category archives: Watch
Smart Africa TV: Facebook’s largest African markets
by Russell Southwood (@BalancingActAfr) In this video interview, Nicola D’Elia, head of growth and partnerships, EMEA, Facebook, talks about: Facebook’s subscriber numbers in Africa and its biggest markets; its relationships with mobile operators and the different business models it’s trying; its advertising operation in the region; the work of its strategic alliance Internet.org; and its present and future relationship with developers in the region.
Heroes & Zeros: Land Rover gets the thumbs up
This week during The Ad Feature on 702, Jenny Crwys-Williams (@jcwLIFE) gives a thumbs up to Land Rover, while Lewis Hamilton and Nico Rosberg spin out of control with a thumbs down.
Ad of the Week: In the Great Karoo, a flag visible from space
by Oresti Patricios (@orestaki) Since 2010, FCB South Africa has been promoting the idea to ‘Keep Flying’ the flag. The latest news from this initiative is an effort to ‘ground’ the campaign in a legacy project: the Giant Flag in the Great Karoo, with socio-economic and ecological benefits.
Smart Africa TV: Alt Tab Mobile & running a global apps creation company from Joburg
by Russell Southwood (@BalancingActAfr) In this video interview, we talk to Yossi Mlynsky, founder of Alt Tab Mobile, about: how the company helps start-ups to do apps; the global spread of both its clients and its developers; examples of what its start-up clients do; and how it contributes to the process.
Heroes & Zeros: Garmin & FNB’s un-Steve — best & worst brand strategies of the week
This week during The Ad Feature on 702, Andy Rice (@ricecommaandy) and Jenny Crwys-Williams take a look at the brand strategies behind both Garmin’s “Where were you when you last felt alive?” and FNB’s un-Steve campaigns.
Shelf Life: Low and behold, how clever of Woolies!
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: Banting bonanza from Woolies; Cadbury’s releases Book of Joy; Philips’ new Airfryer; and another winning wine.
Ad of the Week: Fighting apathy with empathy
by Oresti Patricios (@orestaki) This week I am nominating a digital/social media campaign for #AdoftheWeek. It’s called “Get Me to 21” and it’s an unusual concept in terms of marketing and publicity. The appeal is for organ donors to sign up, because Jenna Lowe needs lung-replacement surgery, and there are currently no donors available.
Design Indaba — from event to institution
by Herman Manson (@marklives) Design Indaba is at an interesting stage of its development as it develops from an event to a design institution, with activities through-out the year.
Smart Africa TV: How Millicom is backing Africa’s start-ups
In this video interview, Russell Southwood (@BalancingActAfr) talks to Raul Martinez, commercial director – Africa for Millicom. Martinez will be a speaker at AfricaCom, 11-13 November 2014.