Ad of the Week: Dance, dance, dance

by Oresti Patricios (@orestaki) King James II got the talented Terence Neal of Egg Films to direct an eye-catching TV ad for 5FM’s Live Loud campaign. All about the power of music — and what happens if it isn’t there — this commercial speaks to the heart. I’m telling you, this ad could have been made for me, and me alone.

Ad of the Week: That awkward moment

by Oresti Patricios (@orestaki) Normally “So, what do you do?” is a way for someone to ‘size you up’ — and if you’re currently unemployed, or in an embarrassing job, it can lead to an awkward moment. In the latest Careers24 campaign from Ogilvy Cape Town, this awkwardness is capitalised upon, leading to some great ‘cringe’ comedy.

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