by Oresti Patricios (@orestaki) This week, we have selected the Santam TV commercial, “One of a kind”, created by King James Group that celebrates our specialness, and offers South Africans a mirror of some of those things we find normal every day, but are totally weird and inexplicable to a foreigner.
Category archives: Watch
Shelf Life: PS, there’s a new ad from Keith Rose!
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging, design and food launches: Robertson Winery adds to its family; P.S. Friends forever; Engen 1-Card makes inroads; and SchoolMedia calls on brands to support sports initiative in schools.
Brand Politics: The consumer is no moron
by Alistair Mackay (@almackay) Frustrated commentators love to imply that voters are stupid, that most South Africans continue to vote for the ANC because they can’t understand politics, don’t know what’s in their own interests or are “uneducated”. David Ogilvy famously had to correct that line of thinking in marketing as well: “The consumer is not a moron, she is your wife.”
#designindaba diary: Reclaiming public buildings and beauty in Dakar #makechange
by Herman Manson (@marklives) The 2015 Design Indaba Conference’s in-between day (usually day one and day three are the strongest) still delivered some gems to delegates: Robbie Brozin, Selly Raby Kane, Omar Victor Diop, Santiago Cirugeda and Stefano Giovannoni.
Can an agency inspire a nation? #designindaba #makechange
by Herman Manson (@marklives) Can an ad agency really inspire a nation? The answer, surely, would be no? That was proved wrong by two creative directors dancing to Michael Jackson’s Black or White on the stage of Design Indaba 2015.
Shelf Life: The ABCD model of township outdoor media
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging, design and food launches: Wall media builds into Africa; Castle Lite brought to life by Moving Tactics; Salon Media straightens out ghd; and Jupiter Cape Town and Design Indaba urge change.
Ad of the Week: Looks good on paper #designindaba
by Oresti Patricios (@orestaki) “Make. Change.” is the mantra for Design Indaba 2015. This year, The Jupiter Drawing Room Cape Town has conceptualised the creative for the event with a campaign showcasing the use of paper that harnesses the brand’s core theme, #MAKECHANGE.
Design Indaba FilmFest 2015 #designindaba
Every year, Design Indaba hosts a film festival which is open to both delegates and the public. The 10-day festival, which this year takes place at Cape Town’s oldest independent cinema, The Labia, kicks off on 20 February 2015 and continues through 1 March. It includes a selection of memorable films focused upon creativity and design.
Shelf Life: Posted with love
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging, design and food launches: Joe Public Amsterdam ‘owns’ Valentine’s Day; Hennessy’s design collaboration; Kauai launches in Mauritius; and the Rado Star design prize is awarded.
Ad of the Week: Enjoying the party?
by Oresti Patricios (@orestaki) Many Twitter users streaming #SONA2015 on the day would have spotted the Photoshopped images of President Jacob Zuma, leader of the opposition Helen Zille, the EFF ‘Commander in Chief’ Julius Malema and a mysterious fourth person in various different scenes, enjoying a ‘good time’ together.