Cheryl Hunter’s weekly pick of recent product, packaging, design and food launches: Ordinary Skincare making extraordinary strides; Better connections for Incredible Connection; and “Hollywood in my Huis” hits the big screen.
Category archives: Watch
Homegrown: #Popup store nation
by Lynne Gordon (@lynne_gordon) From the trendy Union Bar to the #PLAYWITHOREO Pop-up Café, pop-up stores are taking Mzansi by storm and gathering momentum as the new face of instant retail. But pop-up is not new to the backstreets of South Africa.
Ad of the Week: Lions with lightsabers [Oh yes!]
by Oresti Patricios (@orestaki) Now the cat videos that dominate them interwebs usually depict domestic cats, with their strange positions of sleep or cute play, but this doesn’t mean we don’t love the big cats. And this week’s ad is all about the big ’uns — those kings and queens of the jungle — Panthera leo!
Shelf Life: Search, click, buy — restock
Cheryl Hunter’s weekly pick of recent product, packaging, design and food launches: South Africa gets first ‘repeat shopping’ portal; a magical chocolate journey with Cadbury Dairy Milk [view TVC]; and 24ct debuts online with gold bars, diamonds and jewellery.
Ad of the Week: Dance, dance, dance
by Oresti Patricios (@orestaki) King James II got the talented Terence Neal of Egg Films to direct an eye-catching TV ad for 5FM’s Live Loud campaign. All about the power of music — and what happens if it isn’t there — this commercial speaks to the heart. I’m telling you, this ad could have been made for me, and me alone.
Smart Africa TV: Entertainment marketplace Bozza shifts gear
by Russell Southwood (@BalancingActAfr) In this video interview, we talk to Emma Kaye, founder of entertainment marketplace, Bozza.
Brand Culture: SquareSpace, Jeff Bridges and his weird sounds — a cultural misfire
by DK Badenhorst (@BrandCultureSA) Tapping into little pockets of pop culture is a tricky and fascinating business. If the goal is to create culturally interesting advertising or any mainstream piece of communication, it’s even trickier. You need to find something that is relatively niche but still recognisable (Red Bull films). If you don’t, you end up with people not knowing what they’re looking at (SquareSpace’s Jeff Bridges ad).
Ad of the Week: I’ll be waiting for you, oh-oh-oh!
by Oresti Patricios (@orestaki) The minute I heard the music for the new Tafel Lager adverts, I wanted to get up and dance. I wanted to dance on the table. I wanted to dance on the chairs.
Smart Africa TV: The mobile ownership gender gap in Africa
by Russell Southwood (@BalancingActAfr) In this video interview, we talk to Claire Sibthorpe, Connected Women Programme Director at the GSMA, about a global study on the gender gap in mobile ownership and use, focusing on the African results in the study.
Tuned: Frank reality — inspiration in a perfect world
by Thabang Leshilo (@Thabang_Leshilo) There is a global cultural shift in social perceptions and behaviours which is expected to have a powerful impact upon the future. The glossy world is being discarded, the reality of people rejecting perfection and abandoning their immaculately curated online selves. Instead, the gritty is becoming aspirational — genuine candour valued as people seek out interactions that are authentic and open.