Featured Section • Page 26 of 523 •

Thinking B2B: Mediating between sales & marketing

team teamwork together cooperation courtesy of Pixabay.com slider

by Warren Moss. One of the most-common issues I see in B2B organisations worldwide is the strained relationship between the B2B sales and B2B marketing teams.

Masterclass Notes: What marketers want in the new decade

graph-chart-growth-report-analyst by Colin Behrens courtesy of Pixabay

by Johanna McDowell. What are marketers looking for from ad agencies in this new decade?

Fair Exchange: How to reenergise your marketing mojo

money-profit-finance-business by Nattanan Kanchanaprat courtesy of Pixabay

by Erna George. In this busy age, what do you need to give yourself to keep progressing positively, to feed your creative side and the part of you required to keep going and get the max score on the board?

EXCLUSIVE: Campbell moves from HelloFCB+ to Machine_

by Herman Manson. Robyn Campbell is joining Machine_ as its new MD, overseeing both the Cape Town and Joburg offices.

“I want to win a Gold Lion” — WTF?!

by Leigh Tayler. My latest “WTF?! moment”: when someone — be it a client or agency person — glibly states that they want a campaign that *will* win a Gold Lion.

Media Redefined: The death of oversharing

audience-relevant-content-target by Isi Dixon courtesy of Pixabay

by Martin MacGregor. A new maturity is taking hold and the trend is back to relevant sharing in more-intimate communities. What does this mean for brands?

Curiosity: Crosswords & crossroads

by Marguerite Coetzee. Social life is reflected in play. What we do with our leisure-time is an indicator of why, when, and how we escape from daily pressures.