by Megan Power. I’ve always hated made-up kids’ names and it’s similar to how I feel about brands that try to impress by using inane descriptors to market their products.
Category archives: Featured
Dear Radio: Disaster comms, industry layoffs & chasing chickens
by Paulo Dias. Here’s a scan of the news, stories and innovation that caught my eye from radio stations and groups around the world recently.
Young, Gifted & Killing It: Thabang Moleya
by Veli Ngubane. This award-winning director and entrepreneur, born and raised in Tembisa, is the co-founder of Seriti Films.
Cultural relevance — more than just a #hashtag
by Vikash Gajjar. It’s no longer enough for brands to just ‘join the conversation’ to up their cultural relevance. Brands need to stand up and stand for something.
#DesignIndaba25: Lots of lemonade, the odd porky
by Herman Manson. It’s not all about design; it’s about the creative process, too. In doing so, Design Indaba manages to differentiate itself properly from most of its competition.
From the outside, looking in
by David Alves. Here are a few key engagement methodologies and tactics that will help you as an agency or supplier to nurture relationships with multiple clients while allowing yourself to be human.
Mission: Make work matter
by Tom Fels. Marketing can be the mouthpiece of brands manifesting change and championing the underserved, of embedding hope in the consciousness of society and creating purpose-led futures.
Surviving the court of public opinion — the new age of crisis
by Candice Luis. Have companies considered their potential crises and are they truly ready to deal with the biggest crisis trajectory of all time: the court of public opinion?
King James, Odd Number’s big plans for Groundswell
by Herman Manson. The Odd Number Group and King James Group have big ambitions for Groundswell, their new joint-venture agency announced last week.
Flugelbinders & other harsh copywriting realities
by Wendy Shepherd. Copywriting has been a well-sung and honoured career for over 50 years — why do I find myself constantly defending it and, worse, explaining it to people?