by Siwe Lawrence. We strategists don’t think about it this way but trend reports are horoscopes but for industries. Humour aside, what does the future of my two disciplines look like?
Category archives: Featured
SA TV Ratings: SABC 1 — primetime top 20 for Dec, Nov 2019
by MarkLives. The hottest primetime shows on SABC 1 in South Africa revealed: TV ratings for December and November 2019.
EXCLUSIVE: Matthee rejoins Mortimer Harvey as ECD
by MarkLives. Mortimer Harvey (MH) has appointed Jacque Matthee as executive creative director.
What to expect across SA’s sport sponsorship landscape in 2020
by Struan Campbell. Here are my expectations for the sport sponsorship industry in South Africa this year.
#CircData: Men’s Health, Women’s Heath continue dramatic circ fall
by Herman Manson. The ABC of SA has released consumer-magazine circulation statistics for the period October–December 2019 (ABC Q4 2019).
#CircData: The Star leads daily newspaper decline, falling 26% YoY
by Herman Manson. The ABC of SA has released newspaper-circulation statistics for the period October–December 2019 (ABC Q4 2019).
Extract: How to Tango with a Tiger — Sarah Ritchie on procurement
by Sarah Ritchie. Have you ever wondered why more and more excellent agencies are choosing to say no to pitching?
#AgencyLeaders2019: Newsmaker of the year
by MarkLives. Wunderman Thompson South Africa has been voted newsmaker of the year in South Africa for 2019 by the editors of MarkLives.
EXCLUSIVE: Nestlé awards African content biz account
by MarkLives. Hoorah Digital has won the account to build Nestlé’s global content studio for Africa, which will bring the food and beverage company’s digital content production in-house.
Watched: Top 10 TV shows deciphered — Jan 2020
by Richard Lord. Now that 2020 is back in full swing, are consumers settling into their normal viewing behaviour on TV?