Share

by Herman Manson (@marklives) The Audit Bureau of Circulations of South Africa has released consumer-magazine circulation statistics for the period October–December 2019 (ABC Q4 2019); see our newspaper analysis here.

Magazine overview

  • Consumer magazines increased by 6.8% on the previous quarter, and decreased by 12.3% on the prior year.

Business press

Finweek has fallen -3%, from 15 423 to 14 954 (total free copies: 3 349; sales under 50% of cover price at 3 648) in the corresponding previous reporting period (Q4 2018). Financial Mail has declined from 13 910 to 13 380 — down -3.8% (priced below 50%: 3 722).

Forbes Africa has climbed by 9.2%, from 14 941 to 13 568 (total free: 2 850), while Noseweek is down -26.01%, from 9 882 to 7 300.

Landbouweekblad has fallen -8.9%, from 22 723 to 20 692, and Farmer’s Weekly has declined by -12.2%, from 10 421 to 9 146. Marktoe has slid by -13.5%, from 12 116 to 10 482.

Entertainment & celeb news

People has seen its circulation increase, from 29 575 to 32 303 (+9.2%). TV Plus (Afrikaans) is down -26.6%, from 22 564 to 17 699 and the English edition has dropped -36.4%, from 11 164 to 7 100.

Bona is down -25%, from 66 887 to 50 148 (total free: 2 933). Drum has fallen -28%, from 27 288 to 19 602. Huisgenoot has decreased by -7.1%, from 174 683 to 162 307 (total free: 5 122), while YOU has fallen by -5.8%, from 88 301 to 83 214 (total free: 4 360). Lig is up +0.6%, from 16 800 to 16 906. The Big Issue is down -27.1%, from 8 769 to 6 389.

Home, gardening & leisure

Condé Nast House & Garden is up by +5%, from 25 783 to 27 060 (total free has jumped to 11 805). Food & Home Entertaining has grown by +5.1%, from 16 877 to 17 828 (total free: 4 515). Tuis Home has declined -15.9%, from 82 179 to 69 112 (total free: 3 097) and VISI has fallen -3.7%, from 15 257 to 14 685.

House & Leisure has decreased its frequency to bi-monthly and has come back in with a circulation of 21 034. SA Home Owner is down -7.6%, from 32 652 to 30 157 (total free: 6 828), and SA Garden and Home has fallen by -5.3%, from 39 204 to 37 126 (total free: 4 229). Habitat is down -45.3%, from 13 290 to 7 213. Idees/Ideas has declined by -14.9%, from 17 593 to 14 971. The Gardener/Die Tuinier has fallen by -18%, from 37 120 to 30 434 (total free: 10 759).

Men’s market

Very Interesting has inched up by +0.1%, from 17 561 to 17 582 (total free has jumped to 5 005), but Men’s Health has fallen -42%, from 23 452 to 13 518.

Popular Mechanics is down by -27.7%, from 30 345 to 21 952 (total free: 3 461); and Stuff has fallen by 43.9%, from 22 546 to 12 658 (total free: 2 133, e-editions: 3 053).

Hitting the road

Leisure Wheels is down by -28.1%, from 17 956 to 12 910 (total free: 1 748; sales 50% under: 3 018). CAR is down by -8.2%, from 65 283 to 59 899 (total free: 10 829, sales 50% under: 8 575). SA4x4 has grown by +4.3%, from 13 586 to 14 165 (total free: 1 995). Caravan & Outdoor Life/Kamp & Karavaan is up by +1.1%, from 18 683 to 18 896 (total free: 1 837, sales 50% under: 4 863).

Bike SA has fallen -13%, from 19 329 to 16 809 (total free: 2 765). Super Bike is down by -20.8%, from 9 090 to 7 202 (total free: 1 564).

Weg!/Go! is down -19.5%, from 56 932 to 45 836 (total free: 1 932; sales 50% under = 12 113) and Getaway has declined by -35.3%, from 41 178 to 26 662 (total free: 3 968; sales 50% under: 3 722). SA Country Life has decreased -4%, from 26 641 to 25 582 (total free = 4 782).

Woman’s general

Fair Lady has declined by -24%, from 35 624 to 27 062 (total free: 2 547; sales below 50%: 2 299). Cosmopolitan has changed frequency but has posted a circulation figure of 34 915. True Love is down -39.3%, from 36 330 to 22 043 (total free: 3 016; sales below 50%: 2 286).

Good Housekeeping has changed its frequency to bi-monthly and has come in with a current circulation figure of 33 933. Move! has fallen -38.7%, from 53 524 to 32 811 (below 50% of cover price: 2 232). Vroue Keur has dropped by -11.3%, from 43 554 to 38 623. Woman and Home is down -4%, from 67 724 to 65 034 (total free: 4 804; sales below 50%: 6 200).

Kuier has declined by -6.5%, from 91 964 to 85 949, and Rooi Rose has decreased -9.1%, from 64 406 to 58 531 (total free: 4 043; sales below 50%: 6 857). Sarie has fallen -18.1%, from 66 585 to 54 548 (total free: 5 822; sales below 50%: 12 913). Essentials is up +1.3%, from 18 388 to 18 620 (total free: 2 624; sales below 50%: 1 900).

Your Family is up by +5.6%, from 22 989 to 24 271 (total free: 4 438), but Women’s Health has decreased by -41.7%, from 26 005 to 15 170.

The MarkLives’ Big Magazine list — total circulation**

Q4 2019

  1. Huisgenoot: 162 307
  2. Kuier: 85 949  +1
  3. YOU: 83 214  -1
  4. Tuis/Home: 69 112
  5. Woman and Home: 65 034  +1
  6. CAR: 59 899  -1
  7. Rooi Rose: 58 531  +3
  8. Sarie: 54 548  -1
  9. Bona: 50 148  -1
  10. Weg/Go!: 45 836  -1

The MarkLives’ Big Magazine list — retail copy sales***

  1. Huisgenoot: 131 849
  2. YOU: 74 593
  3. Kuier: 78 967
  4. Woman and Home: 47 939  +1
  5. Tuis/Home: 46 879  -1
  6. Rooi Rose: 42 736
  7. Vroue Keur: 35 884  +1
  8. Sarie: 30 073  -1
  9. Move!: 29 689  +1
  10. CAR: 29 207  +1
  11. People: 29 104  +2
  12. SA Garden and Home: 25 400  +2
*Year on year. Only titles covered in this feature; not all titles in ABC category; excludes titles with recent frequency changes.
**By total circulation. Must have a cover price. Annuals excluded. Movement on the Big Magazine list compared to Q4 2018 data.
***By total circulation. Must have a cover price. Annuals excluded. Single copy retail sales.

See also

 

Herman Manson 2017Herman Manson (@marklives) is the founder and editor of MarkLives.com.

Sign up now for the MarkLives newsletter, including Ramify.biz headlines, emailed every Monday, Wednesday and Friday!

Share

Published by Herman Manson

MarkLives.com is edited by Herman Manson. Follow us on Twitter - http://twitter.com/marklives

Online CPD Courses Psychology Online CPD Courses Marketing analytics software Marketing analytics software for small business Business management software Business accounting software Gearbox repair company Makeup artist