by MarkLives. The hottest primetime shows on SABC 2 in South Africa revealed: TV ratings for December, November and October 2019.
Category archives: Featured
Forget ranking first — we want position zero
by Tiffany Markman. Here’s the one copy goal a website should have to survive 2020.
Q5: The new kids on the kasi block, with Sabz Ngcongwane [interview]
by Carey Finn. Creative director Sabelo “Sabz” Ngcongwane introduces us to his new agency, Brand Spaza: how it began, the niche it fills in the local market, and where it’s heading.
Thinking B2B: Fear & loathing in the agency space
by Warren Moss. There’s a real culture of fear among specialist agencies that, if they raise an unpopular point with a client that contradicts the lead agency, they’ll be written out of the strategy.
Brands & Branding: How technology’s changing our expectations
by Refilwe Maluleke. Why own when you can rent? The creative destruction of the access economy is disrupting traditional industries and creating new opportunities.
Zeitgeist of Now: Countering capitalism without conscience
by Jason Stewart. Positive change is happening. While it can’t be called a backlash or a groundswell, there’s some intent to stop capitalism without conscience in its tracks.
The marketing long con — knowing isn’t half the battle
by Taazima Kala-Essack. I’m willing to bet many would agree: knowing is not even close to half the battle. There is much, much more to it than that.
#DesignIndaba25: All that glitters isn’t gold
by Louise Burgers. The day that Martha Stewart, took to the stage in 2010 to talk about glittered ham was the day Design Indaba had to begin its evolution to where it’s now.
Is South Africa ready for voice commerce?
by Craig Hannabus. Depending on who you talk to, voice commerce is either the next big thing or a lacklustre gimmick with no real value.
“Make it go viral” — WTF?!
by Leigh Tayler. I’m sure I’m not alone when I say one of my all-time favourite WTFs is when a client’s brief says something along the lines of “make my ad go viral”.