The ABC has released circulation statistics for the period April 2012 to June 2012. Total daily newspaper sales in South Africa fell from the 1,386,504 in Q2 2011 to 1,373,377 in Q2 2012.
Category archives: Columns
ABC Analysis Q2 2012: The biggest-circulating consumer magazines in SA
The ABC has released circulation statistics for the period April 2012 to June 2012. Here are a couple of numbers that popped out for us. We also updated our list of the biggest circulating consumer magazines in SA!
Oreo gets Licked and Liked
What could be less controversial than the iconic Oreo cookie? Well, try an Oreo with rainbow crème filling. Nabisco, a division of Kraft Foods made a calculated marketing move in June 2012—which amongst other things is LGBT Pride month—by posting an image of a pro-pride cookie on their Facebook page. By Oresti Patricios, CEO Ornico
The imaginary cookie had a six-layer rainbow-coloured filling, reminiscent of the pride flag; below was the simple text: “June 25 | Pride”. It went viral, and attracted kudos from the LGBT (lesbian, gay, bisexual and transgender) community.
Within 24 hours, the company’s Facebook post had 177 000 likes, 52 000 shares and 22 463 comments. There were negative remarks from anti-gay commentators, but most of the comments were supportive of Oreo’s marketing intent. And the debate has resulted in free publicity for the product, made by Nabisco, a brand owned by Kraft.
ABC Analysis Q2 2011: The biggest-circulating consumer magazines in SA
The biggest consumer magazines in SA, Men’s magazines, Women’s magazines, Business magazines, General Interest & celebrity, Home & Garden magazines, Sporting magazines, Travel magazines
Ad award success no longer sole arbiter of agency and industry respect
The 2011 Loerie Awards are done and dusted (no pun intended), with Cape Town agencies grabbing three of the top five (first, third and fifth) spots on the official overall ranking table. Two of the three Grands Prix were awarded to Cape-based agencies.
The waning influence of ad award shows
The statues are stacked in neat rows along office walls. It’s come to define our industry. Kids are told they need to win ’em to impress the creative director and secure that job. Creative directors are told they need to win ’em to impress the MD and prove their relevance in a competitive industry. MDs care because they are told the talent cares, and with a bit of spin and a celebratory lunch, the client might be induced to care, too.
From print to mobile, this conversation screams Laduuuuuuma!
Soccer Laduma is the biggest-selling sports publication in the country, as well as the biggest-selling male interest publication. It’s also the second biggest-selling weekly paper and the third biggest-selling newspaper in South Africa (after the Daily Sun and the Sunday Times). Not too shabby for a publication as niche in its content as Soccer Laduma.