Grubstreet: At Daily Sun, Tokoloshe stays as reportage deepens

by Gill Moodie (@grubstreetSA) It was odd that the appointment of Reggy Moalusi as editor-in-chief of the Daily Sun and Sunday Sun in October 2014 didn’t get more attention in media circles. This is the mighty Daily Sun after all — the biggest daily in the country with 260 000 circulation and 5.3-million readers.

Latest newspaper circulation figures. Yowzer!

There’s blood on the floor in the most recent set of print sales figures – for the second quarter (Q2) of this year that were released this week by the Audit Bureau of Circulations of SA (ABC) – but there are also titles fighting for their lives, street by street, and even winning back a tiny bit of territory.

There are a few newspapers out there that are actually managing to arrest circulation decline – and not just in the vernacular market.

This tells us that it is possible in newspapers today to be interesting and have meaning to people but you have to think very deeply about how to be relevant and you have to work very hard and be very patient about getting there, street by street, block by block.

This is not a traditional battle on open terrain but difficult, complicated urban warfare.

ABC Analysis Q2 2012: Daily newspapers — Isolezwe breathing down The Star’s neck

The ABC has released circulation statistics for the period April 2012 to June 2012. Total daily newspaper sales in South Africa fell from the 1,386,504 in Q2 2011 to 1,373,377 in Q2 2012.

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